KK
Work
About
Hi, I’m Kelsey.
I design products that grow businesses and delight users—from zero to scale. 10+ years of experience turning messy problems into elegant solutions across healthcare, DTC, and beyond.
📈 metrics I’ve moved
70%
Increase in page depth
through progressive educational content architecture.
6x
Increase in qualified leads
by designing targeted doctor acquisition flows.
30%
Increase in conversion funnel completion
through strategic placement of conversion touchpoints.
💼 Case studies
Surity
Designing an accessible, human-centered experience that breaks through stigma in urinary incontinence care.
0→1
UX strategy
Visual design
Design system
View case study
SureSmile
Transforming a clinician-focused website into a consumer-friendly dual-audience experience.
Growth design
UX strategy
Visual design
Design system
View case study
Byte
Shifting the focus from DTC aligner company to a holistic oral-wellbeing brand.
Growth design
UX strategy
Visual design
Brand evolution
Coming soon
Growth Operators
Enabling consultants to deliver insights faster through automated reporting and recommendations.
UX strategy
User research
Visual design
B2B
View case study
Purina
Streamlining field sales through paperless trial tracking and data collection.
UX strategy
Visual design
Internal tool
View case study
🪄 Design principles
🌱 Start with possibility, then apply constraints
I approach ambiguity as creative opportunity—exploring bold ideas before narrowing to solutions. When the path isn't clear, we'll discover it together.
🔮 Design for tomorrow, build for today
I envision future experiences that inspire and excite, then translate that vision into actionable steps that move us forward now.
👂 Lead with listening
I invest time in understanding your users, their context, and the nuances of the problem before proposing solutions. Great design emerges from deep empathy.
🧩 Honor the individual within the system
I design experiences that flex to individual needs rather than forcing everyone through the same path. One size fits one.
🧭 Find clarity in complexity
I identify the meaningful patterns hidden in messy problems, translating chaos into clear direction and strategic design decisions.
🔄 Evolve through iteration
I believe in shipping, learning, and iterating. Early concepts become stronger solutions through real-world feedback and continuous improvement.
🤝 Select clients
All work represents professional projects. Sensitive information and proprietary details have been omitted to respect confidentiality agreements.
© Kelsey Kohlman 2026. All rights reserved.
Kelsey Kohlman
Work
About
Get in touch
Hi, I’m Kelsey.
I design products that grow businesses and delight users—from zero to scale. 10+ years of experience turning messy problems into elegant solutions across healthcare, DTC, and beyond.
📈 metrics I’ve moved
70%
Increase in page depth
through progressive educational content architecture.
6x
Increase in qualified leads
by designing targeted doctor acquisition flows.
30%
Increase in conversion funnel completion
through strategic placement of conversion touchpoints.
💼 Case studies
Surity
Designing an accessible, human-centered experience that breaks through stigma in urinary incontinence care.
0→1
UX strategy
Visual design
Design system
View case study
SureSmile
Transforming a clinician-focused website into a consumer-friendly dual-audience experience.
Growth design
UX strategy
Visual design
Design system
View case study
Byte
Shifting the focus from DTC aligner company to a holistic oral-wellbeing brand.
Growth design
UX strategy
Visual design
Brand evolution
Coming soon
Growth Operators
Enabling consultants to deliver insights faster through automated reporting and recommendations.
UX strategy
User research
Visual design
B2B
View case study
Purina
Streamlining field sales through paperless trial tracking and data collection.
UX strategy
Visual design
Internal tool
View case study
🪄 Design principles
🌱 Start with possibility, then apply constraints
I approach ambiguity as creative opportunity—exploring bold ideas before narrowing to solutions. When the path isn't clear, we'll discover it together.
🔮 Design for tomorrow, build for today
I envision future experiences that inspire and excite, then translate that vision into actionable steps that move us forward now.
👂 Lead with listening
I invest time in understanding your users, their context, and the nuances of the problem before proposing solutions. Great design emerges from deep empathy.
🧩 Honor the individual within the system
I design experiences that flex to individual needs rather than forcing everyone through the same path. One size fits one.
🧭 Find clarity in complexity
I identify the meaningful patterns hidden in messy problems, translating chaos into clear direction and strategic design decisions.
🔄 Evolve through iteration
I believe in shipping, learning, and iterating. Early concepts become stronger solutions through real-world feedback and continuous improvement.
🤝 Select clients
All work represents professional projects. Sensitive information and proprietary details have been omitted to respect confidentiality agreements.
© Kelsey Kohlman 2026. All rights reserved.